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    Start Over Subject Term commodity promotion Subject Term expenditures Subject Term marketing communication

    2. How advertising sold milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mellor, C. Michael (author)
    Format:
    Book review
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5(4) : 58
    Notes:
    Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.

    3. Incentives to advertise and product differentiation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunnicutt, Lynn (author) and Israelsen, L. Dwight (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA: Western Agricultural Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21859
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28(3) : 451-464

    7. Largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 32-43
    Notes:
    via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.