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    Start Over Subject Term commodity promotion Subject Term dairy Subject Term expenditures

    5. An economic analysis of the New York State Generic Fluid Milk Advertising Program using an optimal control model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Conrad, Jon M. (author), Forker, Olan D. (author), Liu, Donald J. (author), and Liu: Assistant Professor, Department of Economics, Iowa State University; Conrad, Forker: Professors, Department of Agricultural Economics, Cornell University
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06465
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 319-335

    9. How advertising sold milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mellor, C. Michael (author)
    Format:
    Book review
    Publication Date:
    1965-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    5(4) : 58
    Notes:
    Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.