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    Start Over Subject Term commodity promotion Subject Term consumption Subject Term meat

    2. Advertising and cooperative marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, Michael K. (author)
    Format:
    Discussion paper
    Publication Date:
    1998-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10351
    Journal Title Details:
    selected papers session sp-8y: 7 pages
    Notes:
    discussant's comments for American agricultural economics association annual meeting, August 2-5, 1998, Salt Lake City, Utah

    4. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Hermann, Roland (author), and Krischik-Bautz, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Bavaria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22419
    Journal Title:
    Agribusiness
    Journal Title Details:
    18(3) : 369-385

    6. Conflicts between agriculture and society: the role of lobby groups in the animal welfare discussion and their impact on meat consumption

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schulze, Birgit (author) and Deimel, Ingke (author)
    Format:
    Paper
    Publication Date:
    2012
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
    Notes:
    Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.

    8. Meatless Monday popularity questioned by Animal Agriculture Alliance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meredith, Emily (author)
    Format:
    Journal article
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D01669
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 3 pages.

    10. Share of wallet, share of plate, share of enjoyment: consumers and beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundeen, John (author)
    Format:
    Journal article
    Publication Date:
    2014-04-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02671
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online via Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 4 pages.