Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
Notes:
International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12187
Notes:
Online via AgriMarketing Update. 2 pages., News release announces the close of "a growth funding round of $335 million, including $135 million converted from a prior round, bringing the total funds raised by LIVEKINDLY Collective in its first year to $535 million. With this latest investment, lIVEKINDLY Collective has become one of the top three highest-funded and fastest-growing plant-based food companies globally."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11017
Notes:
Online from Huffingtonpost.com. 6 pages., Reports corporate involvement in claims by a nonprofit organization "led by independent academic experts in agriculture and food sciences" that consumers were spending extra money for organic food because of deceptive marketing practices by the organic industry. Traces plans and activities of participating university scientists in the organization to invite corporate funding.
Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.
