Crosby, Donald G. (author), Davis, Donald E. (author), Fries, George F. (author), Newton, Michael (author), and Osweiler, Gary D. (author)
Format:
Report
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03034
Notes:
Report No. 81 published by the Council for Agricultural Science and Technology (CAST), Ames, Iowa. 18 pages., Response from CAST to the Public Broadcasting System's NOVA program, "A Plague on Our Children," televised nationwide on October 2, 1979.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:
Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.
Via Online Journalism Review. 4 pages., Case examples include a periodical that investigated unregistered chemicals and found widespread use throughout Japan, even on "organic" farms. Started an online "Fresh Fruit and Vegetable Research Lab" as a virtual think tank to tackle the problem in a way that included the voices of everyday Japanese citizens. "The idea of connecting producers and consumers through civic journalism has become a standard approach to agriculture coverage in the Tohoku farming region."
