Via Online Journalism Review. 4 pages., Case examples include a periodical that investigated unregistered chemicals and found widespread use throughout Japan, even on "organic" farms. Started an online "Fresh Fruit and Vegetable Research Lab" as a virtual think tank to tackle the problem in a way that included the voices of everyday Japanese citizens. "The idea of connecting producers and consumers through civic journalism has become a standard approach to agriculture coverage in the Tohoku farming region."