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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Fearn-Banks, Kathleen (author)
Format:
Book
Publication Date:
2011
Published:
USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
Notes:
Fourth edition. 383 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Moynihan, Lael M. (author)
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21088
Journal Title:
Media History Digest
Journal Title Details:
8(1) : 19-25
Notes:
Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lee, Nancy R. (author) and Kotler, Philip (author)
Format:
Book
Publication Date:
2016
Published:
International: Sage, Los Angeles, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:
Fifth Edition. 567 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Telg, Ricky (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11032
Journal Title:
Journal of Applied Communications
Journal Title Details:
<84 (1): 47-57>