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    1. Branding through cultural grounding: the keepin' it REAL curriculum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
    Notes:
    Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    2. Nothing fishy going on here: the ethics of openness, culture, and strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sornes, Jan-Oddvar (author) and Browning, Larry Davis (author)
    Format:
    Book chapter
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08348
    Notes:
    Pages 317-330 in Steve May, Case studies in organizational communication: ethical perspectives and practices. Sage Publications, Inc., Thousand Oaks, California. 402 pages.

    3. Visualizing values: a content analysis to describe a value congruent video message campaign used in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilkins, Kayla M. (author), Fischer, Laura Gorham (author), and Meyers, Courtney (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08154
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference, Mobile, Alabama, February 4-7, 2017. 22 pages.