Visualizing values: a content analysis to describe a value congruent video message campaign used in agriculture

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilkins, Kayla M. (author), Fischer, Laura Gorham (author), and Meyers, Courtney (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/2017-saas-agricultural-communications-proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08154
    Subject Term:
    appeals (message), attitudes, campaign planning, campaigns, case studies, consumers, farming methods, message content, persuasion, rural-urban communication, social factors, values, video, visual communication, food production, security, framing, and benevolence
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference, Mobile, Alabama, February 4-7, 2017. 22 pages.

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