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    Start Over Subject Term buying behavior Subject Term consumer attitudes Subject Term fish

    3. Consumer Perceptions and Preferences for Organic Aquatic Products: Results from Telephone Survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), O'Dierno, Linda J. (author), Puduri, Venkata (author), Myers, Joseph J. (author), Islam, Sho (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2006-06
    Published:
    USA: New Jersey Department of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27421
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/organicaquaculturesurvey.pdf

    4. Consumer demand and preference for eco-friendly labeled commercial fish commodities: application to tuna steak

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhou, Guzhen (author), Hu, Wuyang (author), and Pan, Minling (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00933
    Notes:
    Posted presented at the Agricultural and Applied Economics Association meeting, Seattle,Washington, August 12-14, 2012. 2 pages.

    5. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    7. Identification and Evaluation of Viable Market Opportunities for Organically-Grown Aquatic Products: Results from the Focus Group Meetings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), O'Dierno, Linda J. (author), Puduri, Venkata (author), Myers, Joseph J. (author), Islam, Sho (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-12
    Published:
    USA: New Jersey Department of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27422
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/organicaquafocusgroupdec_2005.pdf