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    Start Over Subject Term bulletins Subject Term publications

    12. Does the mail get through?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, Richard (author)
    Format:
    Journal article
    Publication Date:
    1955
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17909
    Journal Title:
    AAACE
    Journal Title Details:
    37 (5) : 7
    Notes:
    Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.

    13. Editor discusses bulletins

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harney, Gene (author)
    Format:
    Journal article
    Publication Date:
    1944-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17790
    Journal Title:
    AAACE
    Journal Title Details:
    27 (5) : 4
    Notes:
    Mentions a readability analysis (service) offered by the Division of Field Studies and Training, Extension Service, Washington, D.C.

    17. Homemakers opinions of publication bulletins

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeLany, Dorothy (author) and Hall, Emilie T. (author)
    Format:
    Research summary
    Publication Date:
    1958-12
    Published:
    USA: Office of Extension Studies, New York State College of Home Economics, Cornell University, Ithaca, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09552
    Notes:
    Hal R. Taylor Collection.

    18. In survey after survey farmers rate farm magazines as their Number One source of farming information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1965-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.

    19. Is the editing of technical bulletins wasted effort?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harding, T. Swann (author / U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1934-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18130
    Journal Title:
    AAACE
    Journal Title Details:
    16 (4) : 4-10
    Notes:
    "Good technical editors can go far these days towards actually protecting the job of the scientist and defending the cause of worthwhile scientific research. Let them rise to the occasion."