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    1. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    2. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    3. Marketing local foods by food cooperatives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Katchova, Ani L. (author) and Woods, Timothy A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00965
    Notes:
    Paper presented at the International Association of Agricultural Economists triennial conference, Foz do Iguacu, Brazil, August 18-24, 2012. 19 pages.

    4. Stamp of approval: Illinois Products logo program promotes local food and products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lockman, Cathy (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Illinois Department of Agriculture, Springfield, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02669
    Journal Title:
    Illinois Agriculture
    Journal Title Details:
    1: 28-29

    5. Value of beef steak branding: hedonic analysis of retail scanner data

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schulz, Lee L. (author), Schroeder, Ted C. (author), and White, Katharine L. (author)
    Format:
    Journal article
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01014
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    41(2) : 260-273