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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:
Editorial
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:
International Journal of Advertising
Journal Title Details:
20(2) : 239-262
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lee, Nancy R. (author) and Kotler, Philip (author)
Format:
Book
Publication Date:
2016
Published:
International: Sage, Los Angeles, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:
Fifth Edition. 567 pages.
