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    Start Over Subject Term beef Subject Term commodity promotion Subject Term poultry

    1. Assessing the effectiveness of MPP and TEA advertising and promotion efforts in the Japanese market for meats

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Comeau, Allison (author), Mittelhammer, Ron C. (author), and Wahl, Thomas I. (author)
    Format:
    Journal article
    Publication Date:
    1997-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10710
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (2): 27-35>
    Notes:
    AgEcon Search: Research in Agricultural Economics

    4. Do pork producers benefit from the slogan, "Pork. The other white meat."?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ellis, Stu (author) and University of Illinois Extension.
    Format:
    News release
    Publication Date:
    2007-07-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
    Notes:
    Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."

    5. Effects of advertising, food safety and health concerns on meat demand in Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, Ellen W. (author), Lomeli, Jose L. (author), and Lerohl, Mel L. (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23629
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    35(1) : 143-145

    7. My spokeschicken would make you run for your burger

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pitts, Lee (author)
    Format:
    Commentary
    Publication Date:
    2007-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26649
    Journal Title:
    Farm World
    Journal Title Details:
    53(39) : 7B
    Notes:
    Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"

    9. The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, Michael K. (author), Piggott, Nicholas E. (author), Zhen, Chen (author), and Beach, Robert H. (author)
    Format:
    Paper
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26278
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. 26 pages.