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    Start Over Subject Term audience research Subject Term horticulture Subject Term marketing communication

    3. Listening to your customers: selecting customers to participate in interviews, focus groups and surveys

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brasier, Kathy (author)
    Format:
    Article
    Publication Date:
    2007-07
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29420
    Notes:
    2 pages.

    4. Using focus groups to develop an extension home horticulture public radio program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), and Eckhardt, Erin (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26487
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(4) : 39-53