Listening to your customers: selecting customers to participate in interviews, focus groups and surveys

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brasier, Kathy (author)
    Format:
    Article
    Publication Date:
    2007-07
    URL:
    http://farmbusiness.psu.edu
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29420
    Subject Term:
    audience analysis, audience research, communication research, focus groups, food, horticulture, interviewing, interviews, marketing research, research methods, surveys, and marketing communication
    Notes:
    2 pages.

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