12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Evans, Jim (author), Snowdon, Gail (author), and Snowdon: Extension Communications Specialist (Decision Data), University of Illinois; Evans: Head, Office of Agricultural Communications and Education, University of Illinois
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05062
Adkins, Gale R. (author / Professor of Communications and Director of Radio-Television Research, Indiana State University, Terre Haute, IN) and Professor of Communications and Director of Radio-Television Research, Indiana State University, Terre Haute, IN
Format:
Journal article
Publication Date:
1983-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04503
