- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Blum, A.G. (author), Law, K. (author), and Jefferson Davis Associates, Inc., Cedar Rapids, Iowa; Jefferson Davis Associates, Inc., Cedar Rapids, Iowa
- Format:
- Journal article
- Publication Date:
- 1984
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00881
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 22(3) : 44-45
- Subject Term:
- advertising research, audience analysis, communication analysis, communication research, focus groups, interviewing, marketing research, and research methods
- Notes:
- AgComm Teaching
