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    12. Changing attitudes is growing challenge to the most capable of communicators

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    14. Communications and attitude studies offer helpful ideas for your planning

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    15. Communications and the sheep industry development program

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    16. Conflicts between agriculture and society: the role of lobby groups in the animal welfare discussion and their impact on meat consumption

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    17. Consumer Awareness of the Jersey Fresh Promotional Program

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    18. Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    19. Consumer attitude studies are helpful in planning communications, but use caution

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