1. Commodity advertising: the economics and measurement of generic programs Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Forker, O.D. (author) and Ward, R.W. (author) Format: Book Publication Date: 1993 Published: USA: Lexington Books, New York. Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14803 Notes: 294 pages.
2. Impacts of the targeted export assistance program on U.S. exports of U.S. applies, U.S. table grapes, and California citrus Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Sparks, A.L. (author) Format: Journal article Publication Date: 1992 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14820 Journal Title: Journal of International Food and Agribusiness Marketing Journal Title Details: 4(2) : 1-22