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    Start Over Subject Term appeals (message) Subject Term humor Subject Term television

    1. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    3. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cervellon, Marie-Cecile (author) and Dube, Laurette (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 429-447