- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cervellon, Marie-Cecile (author) and Dube, Laurette (author)
- Format:
- Journal article
- Publication Date:
- 2000
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 19(4) : 429-447
- Subject Term:
- advertising, appeals (message), dairy, drink, food, France, humor, intercultural communication, international communication, meat, social factors, television, ethnic factors, and milk
