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    Start Over Subject Term appeals (message) Subject Term commodity promotion Subject Term public relations

    2. A lesson in meeting the competition head-first

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author)
    Format:
    Commentary
    Publication Date:
    2006-06-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
    Notes:
    From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.

    3. Communications and attitude studies offer helpful ideas for your planning

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-02
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21307
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(2) : 1-4

    4. Dairymen should work to make a good thing better through positive thinking and action

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21603
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4(9) : 1-5

    5. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-12
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21305
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(12) : 1-8

    6. For best results, define carefully what reaction you expect from your audience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[1] : 1-4

    7. Making cotton "the fabric of our lives"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jennifer (author)
    Format:
    Radio transcript
    Publication Date:
    2010-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
    Notes:
    Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.

    8. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21314
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(9) : 1-4

    9. Teach by setting good examples: know and use dairy products whenever possible

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-11
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21316
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3[11] : 1-4