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    Start Over Subject Term appeals (message) Subject Term attitudes Subject Term commodity promotion

    1. Analyzing consumers' preferences for apple attributes in Tirana, Albania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Skreli, Engjell (author) and Imami, Drini (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Albania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00978
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    15(1) : 137-156

    3. Can we try to change the milk image to avoid milk being rated as "child's food"?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964-04
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21321
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[4] : 1-4

    4. Communications and attitude studies offer helpful ideas for your planning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-02
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21307
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(2) : 1-4

    5. Develop your message very carefully after you determine your audience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-04
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21296
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(4) : 1-3

    6. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.

    8. Selective perception is a tricky factor in trying to communicate a message to people

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1961-09
    Published:
    USA: American Dairy Association, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21286
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(9) : 1-4

    9. What farmers don't want to hear (or read)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Drake, Steve (author / American Soybean Association)
    Format:
    Speech
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02550
    Notes:
    James F. Evans Collection. Delmar Hatesohl Collection., Speech presented at the Agricultural Communications Conference, University of Missouri, Columbia, March 31, 1983. 5 pages.