Emphasis on a farmer-centered approach by Extension rather than a top-down approach. "...farmers are still in control of which new technologies they will accept, and understanding must precede adoption."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12370
Notes:
Francis C. Byrnes Collection, Chapter 29 in Borton, Raymond E. (ed.), Case studies to accompany Getting Agriculture Moving. Agricultural Development Council, New York, NY. 1967. 302 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00053
Notes:
This report is from a larger project file maintained by the Agricultural Communications Program, University of Illinois, Urbana-Champaign > "International" section > "Jordan Project" file. The project file includes correspondence, agenda, teaching resources, participant projects, and other related materials., Urbana, IL: Agency for International Development Projects, Extension Editorial Office, College of Agriculture, University of Illinois. 27pp.
3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
Axinn, George H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1968-08-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22640
Notes:
Paper presented at annual meeting of The Rural Sociological Society, Hotel Somerset, Boston, Mass., USA, Aug. 26, 1968, This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research and extension/education. In addition, definitions are offered of the crucial variables affecting efficiency and effectiveness of communication via the linkages. Audience, message, channel, treatment and impact are described. Based on the system model and the defined variables, simple mathematical formulas are given which illustrate the relationships in impact and efficiency, and which may be used in computer simulation of information flow, or in planning change, in any rural social system.
23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.
