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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Claar, John B. (author / INTERPAKS) and INTERPAKS
Format:
Journal article
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01887
Journal Title:
INTERPAKS Interchange
Journal Title Details:
2(2) : 1-2
Subject Term:
adoption , agricultural development , change , decision making , development , development communication , extension , extension communication , extension services , farmers , farming methods , gatekeepers , rural development , extension management , and top-down approach
Notes:
Emphasis on a farmer-centered approach by Extension rather than a top-down approach. "...farmers are still in control of which new technologies they will accept, and understanding must precede adoption."
