18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
Specific identification of the periodical is not provided in this photocopy of the editorial page, nor is the author identified. However, the topic and perspective are relevant to journalism and communications related to agricultural and rural development, internationally., Addresses criticisms of "development communication," as "controlled journalism."
Harsh, Jessica (author), Lamm, Alexa (author), Telg, Ricky (author), and Meyers, Courtney (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10019
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
24 pages, Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with the intent for it to inform and guide research in all science communication sub-disciplines or areas involving contentious public issues. We provide examples of studies that have used the agenda to inform research in agricultural and natural resources communications. We also explain how research priorities outlined in the science communication research agenda align with agricultural communications scholarship. Recognizing there are challenges unique to agriculture, we recommend agricultural communications scholars use the science communication research agenda as a research guide and adapt the relevant research recommendations for agricultural communications.
Redwine, Tobin (author), McKim, Billy (author), Roberts, Lacey (author), and Rogers, Taylor (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10002
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
