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    Start Over Subject Term agri-marketing Subject Term food Subject Term marketing

    1. Agricultural marketing and consumer behavior in a changing world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunert, Klaus (author), van Tilburg, Aud (author), Wedel, Michel (author), and Wierenga, Berend (author)
    Format:
    Book
    Publication Date:
    1997
    Published:
    International: Kluwer Academic Publishers, Boston, Massachusetts.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20435
    Notes:
    314 pages

    2. Driving agribusiness with technology innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tamanidis, Theodore (author), Viachopoulou, Maro (author), and Papathanasiou, Jason (author)
    Format:
    Book
    Publication Date:
    2017
    Published:
    International: Hershey: Business Science Reference
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10101
    Notes:
    384 pages., Book in University of Illinois online collection. 9781522521082 (electronic bk.) 1522521089 (electronic bk.)

    4. From supply push to demand pull: agribusiness strategies for today's consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martinez, Stephen (author), Stewart, Hayden (author), and Amber waves: the economics of food, farming, natural resources, and rural america
    Format:
    Online article
    Publication Date:
    2003-11
    Published:
    USA: United States Department of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19084

    5. Myths and realities of e-commerce in the perishable foods industries: unleashing the power of reputation and relationship assets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Keeffe, Michael (author)
    Format:
    Journal article
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21976
    Journal Title:
    Supply Chain Management
    Journal Title Details:
    6(1) : 12-15
    Notes:
    Author argues that "it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long-term success" in e-commerce.

    6. New areas in agricultural and food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bisp, Soren (author), Grunert, Klaus (author), Harmsen, Hanne (author), Larsen, Hanne Hartvig (author), and Sorensen, Elin (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20436
    Notes:
    Pages 3-30 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.