Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29182
Notes:
Via MediaDailyNews. 1 page., Describes tests of SmartCarts which use digital screens attached to shopping carts to display advertising based on the shopper's physical location in the store, past preferences and shopping lists. ShoptoCook also operates a chain of interactive kiosks that allow shoppers to browse meal ideas and recipes, and prin free coupons during their visit.
Russo, Carlo (author), Perito, Maria Angela (author), and Di Fonzo, Antonella (author)
Format:
Paper
Publication Date:
2011-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00246
Notes:
Paper presented at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.
Biliter, Ben F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28517
Notes:
Agricultural Publishers Association Archives, Pages 14-15 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes the role and perspective of the state farm paper or the one with a limited circulation territory.
