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    Start Over Subject Term advertising Subject Term publicity

    12. Joint advertising campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, W.C. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Letter
    Publication Date:
    1931-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36831
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, 1 page., Reports a consensus of members that a planned joint advertising campaign to promote the use of farm papers would be futile until a movement toward an increase in advertising as a whole. All members have sustained a loss of revenue during 1931.

    15. Publishers express views on free publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1926-03-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36771
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 23. 1 page.

    19. Selling the farm press to advertisers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1922-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.