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Joint advertising campaign

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Allen, W.C. (main author / President, APA), Agricultural Publishers Association, Chicago, Illinois.
Format:
Letter
Publication Date:
1931-09-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, expenditures, farm journals, finance, publicity, publishing, publishers, economic factors
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, 1 page., Reports a consensus of members that a planned joint advertising campaign to promote the use of farm papers would be futile until a movement toward an increase in advertising as a whole. All members have sustained a loss of revenue during 1931.