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    364. When descriptive norm cues fail as persuasion agents in green supermarket advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 721-738
    Notes:
    19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."

    366. Who's driving this thing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Center for Media and Democracy, Madison, Wisconsin
    Format:
    Commentary
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28103
    Notes:
    Via PR Watch.Org. 1 page., Examines the ethical issues related to video news releases, using an example from a farm equipment marketer.

    367. Wholesale- and farm-level impacts of generic advertising: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
    Journal Title:
    Applied Economics
    Journal Title Details:
    24 : 959-968

    370. With record crop, pistachio group launches massive ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-10-25
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
    Journal Title:
    Packer
    Notes:
    Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.