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    Start Over Subject Term advertising Subject Term pork

    41. Tapping into demand with effective advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frye, Noreen N. (author / Director of Product Marketing, Illinois Pork Producers, Springfield, IL) and Director of Product Marketing, Illinois Pork Producers, Springfield, IL
    Format:
    Journal article
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03982
    Journal Title:
    Illinois Research
    Journal Title Details:
    31(1/2) : 14
    Notes:
    James F. Evans Collection

    43. The Humane Society of the United States et al (plaintiffs) versus Tom Vilsack, Secretary of the U.S. Department of Agriculture (defendant) Civil Action No. 12-1582 (ABJ)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    United States District Court for the District of Columbia.
    Format:
    Report
    Publication Date:
    2013-09-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01912
    Notes:
    34 pages., Plaintiffs challenge the Secretary's approval of the National Pork Board's purchase of the slogan, "Pork, The Other White Meat," from the National Pork Producers Council. They also challenge the Secretary's annual approval of the payments made to NPPC under the terms of the Purchase Agreement.

    45. The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, Michael K. (author), Piggott, Nicholas E. (author), Zhen, Chen (author), and Beach, Robert H. (author)
    Format:
    Paper
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26278
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. 26 pages.

    47. The pork story: legend and legacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
    Notes:
    197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."