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    1. A globally flexible model of the effects of generic advertising of beef and pork on u.s. meat demand

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    2. A look behind the campaign: NAMA's best of show - advertising

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    4. Analyzing pork purchases at the point of sale - the role of consumer involvement

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    5. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    6. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    7. Building brands from the barn up: Heritage Acres finds success in local approach

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    8. Checkoff vote serves as wake up call to other farm, commodity groups

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    9. Chick-fil-a

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    10. Consumer price formation with demographic translating

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