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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vincent, Gary (author)
Format:
Journal article
Publication Date:
2011-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36694
Journal Title:
Agri Marketing
Journal Title Details:
49(5) : 30
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Williams, Gary W. (author) and Capps, Oral, Jr. (author)
Format:
Journal article
Publication Date:
2020
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
32(1) : 13-29
Notes:
17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Johnson, Frederick L. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06003
Journal Title:
Minnesota History
Journal Title Details:
59(1) : 4-16
Notes:
Development of "puffed" rice, wheat and corn cereal as an advertising icon for the Quaker Oats Company.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1909
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16367
Journal Title:
Agricultural Advertising
Journal Title Details:
20(3) : 224-226