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    Start Over Subject Term advertising Subject Term food industries

    33. Media campaign fights for egg's image in cholesterol debate

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCharen, Cathy (author / Vice-President, Egg Nutrition Center, Washington, D.C.)
    Format:
    Journal article
    Publication Date:
    1990-01-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06735
    Journal Title:
    Feedstuffs
    Journal Title Details:
    62 (5) : 42, 44
    Notes:
    James F. Evans Collection, AgComm teaching

    35. Milk groups add nutrition pitch in plan for 2000

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author)
    Format:
    Journal article
    Publication Date:
    1999-07-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18375
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(31) : 3,43
    Notes:
    "Nutrition is the strategy behind the milk industry's "Year 2000" campaign integrating dairy farmers' and processors' $186 million ad budget."

    37. More heat on farm-product ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cuneo, Alice Z. (author) and Gleason, Mark (author)
    Format:
    Journal article
    Publication Date:
    1996-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(18) : 12
    Notes:
    "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."

    38. Most of the American public, including a majority of parents, believe that childhood obesity in the U.S. is a major problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2005-02-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22036
    Notes:
    4 pages., Results of a Harris Interactive poll of 2,387 U.S. adults conducted online February 4-8, 2005.

    39. Optimal advertising signals in the Florida citrus industry : a research application

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hochman, Ethan (author), Regev, Uri (author), and Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    1974-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05454
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    56 : 697-705
    Notes:
    Evans, AgComm teaching

    40. Optimal generic advertising in an imperfectly competitive food industry with variable proportions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author)
    Format:
    Paper
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22290
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Long Beach, California, July 28-31, 2002. 30 pages.