23 pages., Via online., Content analysis showed that "the period following implementation of the National Organic Program exhibits a general upward trend in usage of health-related cues but minimal increase in use of terms associated with the 'organic' ideal."
November 19 issue via online. 2 pages., "Cygnus Business Media this week folded its monthly food and agriculture group trade magazine, Frozen Food Age."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10871
Notes:
303 pages., This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
(source: Nielsen Book Data)
11 pages., Online via UI e-subscription., This article addressed concerns that "food marketing directed at children is ubiquitous and effective, and hence is a significant contributor to childhood obesity both in the U.S. and other countries. Authors provided a review of literature about this development and public issue. As well, they offered suggestions for parents, community leaders, policy makers, and the food industry.
7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
