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Start Over Subject Term advertising Subject Term food Subject Term media effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ramukumba, Takalani (author)
Format:: Journal article
Publication Date:: 2017
Published:: South Africa
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
Journal Title:: African Journal of Hospitality, Tourism and Leisure
Journal Title Details:: 6(4)
Notes:: 12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Livingstone, Sonia (author)
Format:: Journal article
Publication Date:: 2005
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36482
Journal Title:: International Journal of Advertising
Journal Title Details:: 24(3) : 273-296

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Huang, Rui (author) and Yang, Muzhe (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02217
Journal Title:: Journal of Public Policy and Marketing
Journal Title Details:: 32(2) : 207-222

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Maggio, Albino (author), Stavridou, Ioanna (author), and European Cooperation in Science and Technology (COST), Brussels, Belgium.
Format:: Paper
Publication Date:: 2009-10-21
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29758
Notes:: Presented at the CABI Global Summit, London, UK, October 19-21, 2009. 33 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2009
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02904
Notes:: Ontario Community Newspaper Association, Canada. 27 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
Format:: Journal article
Publication Date:: 1992-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 23(1) : 137-152
Notes:: Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
Format:: Journal article
Publication Date:: 2005-03
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
Journal Title:: Journl of Food Distribution Research
Journal Title Details:: 36(1) : 227

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:: Report
Publication Date:: 1927-05-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36777
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 56. 1 page.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Porter, Lance (author) and Golan, Guy (author)
Format:: Conference paper
Publication Date:: 2005-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:: Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Kristen (author / University of Illinois) and Association for Education in Journalism and Mass Communication
Format:: Paper
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19203
Notes:: 12 pages; Paper submission to be considered for the Media and Family Competition, AEJMC Conference, Kansas City, MO July 2003

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