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    Start Over Subject Term advertising Subject Term farmers Subject Term swine

    2. Do pork producers benefit from the slogan, "Pork. The other white meat."?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ellis, Stu (author) and University of Illinois Extension.
    Format:
    News release
    Publication Date:
    2007-07-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
    Notes:
    Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."

    3. Readership of Moorman's Mintrate hog feed advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1961-04-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
    Notes:
    Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.