Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22493
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Serial No. 8/3/80, Box 4, University of Illinois Archives., Special bulletin to APA members. 2 pages., Includes a letter to the president of the American Farm Bureau Federation expressing concern about reported occasions in which state farm bureau papers are competing for national advertising with commercial farm papers. Another concern involved inflation of circulation figures cited by state farm bureau papers.
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
Commentary about the relationships between editorial matter and advertising. Maintains that editors have "annexed the territory on the other side of the column rule" and will stand up to advertisers and publishers, if necessary, "to keep the other side of the column rule clean territory."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.
