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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Spack, Justine A. (author), Board, Virginia E. (author), Crighton, Lindsay M. (author), Kostka, Philip M. (author), and Ivory, James D. (author)
Format:
Journal article
Publication Date:
2012-08-03
Published:
International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08574
Journal Title:
Environmental Communication
Journal Title Details:
6 (4): 441-458
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schmuck, Desirée (author), Matthes, Jörg (author), Naderer, Brigitte (author), and Beaufort, Maren (author)
Format:
Journal article
Publication Date:
2017-05-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09805
Journal Title:
Environmental Communication
Journal Title Details:
12(3) : 414-429
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
Journal Title:
Journal of Promotion Management
Journal Title Details:
21 : 721-738
Notes:
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Byrum, Kristie (author)
Format:
Journal article
Publication Date:
2017-04-18
Published:
UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08333
Journal Title:
Environmental Communication
Journal Title Details:
1-13