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    4. Food and fuel campaign RFP

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glover Park Group, Washington, D.C.
    Format:
    Proposal
    Publication Date:
    2008-03-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
    Notes:
    21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

    5. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    7. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    8. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    10. Sweet Tango promos kick into high gear for pandemic marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-09-16
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12016
    Journal Title:
    Packer
    Notes:
    Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.