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    Start Over Subject Term advertising Subject Term buying behavior Subject Term fish

    1. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author) and Lambregts, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    23(1) : 181-194

    2. Disentangling the effects of generic advertisement from health information within a meat demand system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liu, Donald J. (author) and Boetel, Brenda L. (author)
    Format:
    Paper
    Publication Date:
    2002-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13977
    Notes:
    18 p., AAEA (American Agricultural Economics Association) National Meetings, 2002 Long Beach, July 28-31

    3. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.