Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
Format:
Paper
Publication Date:
2005-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Rutgers State University
Format:
Paper
Publication Date:
2000-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27430
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."