Rogers, Everett M. (author) and Institute for Communication Research, Stanford University
Format:
Paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C15643
Notes:
11 p., Paper prepared for the Food and Renewable Resources Program, Office of Technology Assessment, Congress of the United States, Washington, D.C., 1980
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20704
Notes:
132 pages, Includes an historical overview of diffusion research from the 1940s to the 1970s, plus a discussion of recent trends and prospects for the future.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
