Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08625
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis for a doctor of philosophy degree, Iowa State College, Ames. 100 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20704
Notes:
132 pages, Includes an historical overview of diffusion research from the 1940s to the 1970s, plus a discussion of recent trends and prospects for the future.
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29304
Notes:
Presented to the Midwest Sociological Society. 12 pages., "It is believed that this is the first time these five stages of diffusion (awareness, information, evaluation, trial and adoption) have been tested empirically." Involves use of 2,4-D herbicide for field weed control.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
