Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11787
Notes:
Francis C. Byrnes Collection, Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.
Phase II, Examines how individuals are connected to each other by communication flows in a social system and its effect of diffusion and adoption of an innovation. The majority of farmers in villages seek information on farm and other related matters from their friends, neighbors and relatives which speaks of the role of interpersonal communication in diffusion of innovations. Farmers in a progressive village sought information on high yielding wheat varieties from the best farmers of the village and farmers in non-progressive villages sought information from their friends. A similar trend was observed in diffusion of high yielding rice varieties information in an innovative and a non-innovative village. Relates the interpersonal relationships with the adoption of particular innovations.
Audirac, Ivonne (author), Beaulieu, Lionel J. (author), and Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL; Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03160
