Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19689
Notes:
Pages 41-68 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Case study of a "radiating chain of stigma beginning with the accidental contamination of silage with oils containing polychlorinated biphenyls (PCBs), the consumption of the feed by dairy cows, the discovery of PCBs in cows milk bottled as a raw milk pro
Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
Notes:
Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.
