Subject Term: USA (United States of America; North America)

Start Over Subject Term USA (United States of America; North America)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, Sandi (author), Rosenman, Kenneth (author), Kotowski, Michael (author), Glazer, Edward (author), McFeters, Courtnay (author), Keesecker, Nicole (author), and Law, Angela (author)
Format:: conference papers
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07044
Journal Title:: National Communication Association
Notes:: 27 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Xie, Jing (author), Kim, Hyeyoung (author), and House, Lisa (author)
Format:: Journal Article
Publication Date:: 2013
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06523
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 4(3) : 170-183
Notes:: 14 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Peterson, M. Nils (author), Peterson, Tarla Rai (author), Lopez, Angelica (author), and Liu, Jianguo (author)
Format:: Journal article
Publication Date:: 2010-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07136
Journal Title:: Environmental Communication
Journal Title Details:: 4(4) : 406-421

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Suter, Jordan F. (author), Segerson, Kathleen (author), Vossler, Christian A. (author), and Poe, Gregory L. (author)
Format:: Journal article
Publication Date:: 2010-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07517
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 92 (4): 1195-1213

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McWilliams, James (author)
Format:: Paper
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07208
Journal Title:: Pacific Standard
Journal Title Details:: 8(6) : 26-29

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McHendry, George F. Jr. (author)
Format:: Journal article
Publication Date:: 2012-03-12
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08585
Journal Title:: Environmental Communication
Journal Title Details:: 6 (3): 139-155

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kochhar, Rakesh (author)
Format:: Report
Publication Date:: 2015-07-22
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06256
Notes:: Accessed August 6, 2015., Pew Research Center. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
Format:: Journal article
Publication Date:: 2021-09-01
Published:: United States of America: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
Journal Title:: Journal of Advertising Research
Journal Title Details:: Fall 2021
Notes:: 13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arellano, Gustavo (author)
Format:: Online article
Publication Date:: 2018-08-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09758
Notes:: NPR: The Salt. 7 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weingarten, Debbie (author)
Format:: Journal article
Publication Date:: 2017-12-06
Published:: International: Guardian News and Media Limited, The Guardian - U.S. edition
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09436
Journal Title:: The Guardian
Notes:: Via online edition. 10 pages.

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