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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2019-08-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
Notes:
Online via AgriMarketing Weekly. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wozniak, Antal (author), Lück, Julia (author), and Wessler, Hartmut (author)
Format:
Journal article
Publication Date:
2014-12-06
Published:
International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08435
Journal Title:
Environmental Communication
Journal Title Details:
9 (4): 469-490
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Eli, Karin (author) and Lavis, Anna (author)
Format:
Book chapter
Publication Date:
2014
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06828
Notes:
Pages 59-70 in Karin Eli and Stanley Ulijaszek (eds.) Obesity, eating disorders and the media. Ashgate Publishing Limited, Farnham, Surrey, England.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rebich-Hespanha, Stacy (author), Rice, Ronald E. (author), Montello, Daniel R. (author), Retzloff, Sean (author), Tien, Sandrine (author), and Hespanha, João P. (author)
Format:
Journal article
Publication Date:
2014-12-03
Published:
USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08436
Journal Title:
Environmental Communication
Journal Title Details:
9 (4): 491-519
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Macnamara, Jim (author)
Format:
Journal article
Publication Date:
2014
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06815
Journal Title:
Public Relations Review
Journal Title Details:
40 : 739-750
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Beth, Katjo (author), Leroy, Adrien (author), Madsen, Jens (author), and Read, Peter (author)
Format:
Journal article
Publication Date:
2014-06
Published:
International: John Deere (European Edition in English language)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06584
Journal Title:
Furrow
Journal Title Details:
120(2) : 14-18
Notes:
Includes 2014 research results involving consumer trust of farmers in countries throughout the world.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Specht, Annie R. (author) and Beam, Brooke W. (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06898
Journal Title:
Journal of Applied Communications
Journal Title Details:
99(4) : 20-33
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Makens, James C. (author)
Format:
Journal article
Publication Date:
1964-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
Journal Title:
Journal of Marketing
Journal Title Details:
28(4) : 10-16
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
McHendry, George F. Jr. (author)
Format:
Journal article
Publication Date:
2012-03-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08585
Journal Title:
Environmental Communication
Journal Title Details:
6 (3): 139-155
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
Format:
Journal article
Publication Date:
2021-09-01
Published:
United States of America: Advertising Research Foundation
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
Journal Title:
Journal of Advertising Research
Journal Title Details:
Fall 2021
Notes:
13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.